TY  - BOOK
AU  - Quelch, John A.
AU  - Deshpande, Rohit
TI  - The Global Market: Developing A Strategy to Manage Across Borders
SN  - 9780787968571
U1  - 658.848 
PY  - 2004///
CY  - San Francisco
PB  - Jossey-Bass Publishers
KW  - Global Marketing
KW  - Marketing
ER  -