TY  - BOOK
AU  - Kotabe, Masaaki
AU  - Helsen, Kristiaan
TI  - Global Marketing Management
SN  - 9780471353904
U1  - 658.848 
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons, Inc.
KW  - Global Marketing
KW  - Marketing
N1  - * Update 2000 www.wiley.com/college/kotabe
ER  -