TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global Marketing Management
SN  - 9788120320666
U1  - 658.848 
PY  - 2002///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Global Marketing
KW  - Marketing
ER  -