TY  - BOOK
AU  - Kotler, Philip
AU  - Hessekiel, David
AU  - Lee, Nancy R.
TI  - Good Works!: Marketing and Corporate Initiatives That Build a Better World... and the Bottom Line
SN  - 9788126536665
U1  - 658.802 
PY  - 2012///
CY  - Delhi
PB  - Wiley India (P) Ltd.
KW  - Marketing - Social aspects
KW  - Relationship Marketing
KW  - Social Responsibility of Business
ER  -