TY - BOOK AU - Levinson, Jay Conrad AU - Gibson, Shane TI - Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence Attract Customers and Drive Profits SN - 9780071074353 U1 - 658.872 PY - 2010/// CY - New Delhi PB - Tata McGraw Hill Education Private Limited KW - Customer Relation KW - Internet Marketing KW - Social Media - Marketing N1 - The guerrilla social media marketer's path Building the guerrilla's personal brand The top ten attributes of a guerrilla social media marketer The guerrilla social media arsenal Guerrilla ROI Guerrilla focus Guerrilla social media marketing defined 00 Building and protecting your guerrilla HQ recruiting and partnering with guerrillas Your guerrilla social media attack plan ER -