TY  - BOOK
AU  - Burnett, Ken
TI  - The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing key Account Business
SN  - 9788178084404
U1  - 658.812 
PY  - 2001///
CY  - India
PB  - Pearson Education Asia Pte. Ltd.
ER  -