TY  - BOOK
AU  - Bessant, John
TI  - High - Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change
SN  - 9780470847077
U1  - 655.4063 
PY  - 2003///
CY  - Milton
PB  - John Wiley & Sons Australia Ltd.
KW  - Entrepreneurship
ER  -