TY  - BOOK
AU  - Collins, Jim
TI  - How the Mighty Fall and Why Some Companies Never give in
SN  - 9781847940421
U1  - 658.16 
PY  - 2009///
CY  - London
PB  - Random House Business Books
KW  - Business
N1  - The Silent Creep of Impending Doom Five Stages of Decline 1. Hubris Born of Success 2. Undiciplined Pursuit of More 3. Denial of Risk and Peril 4. Grasping for Salvation 5. Capitulation to Irrelevance of Death
ER  -