TY  - BOOK
AU  - Roman, Kenneth
AU  - Maas, Jane
TI  - How to Advertise: Building Brands and Businesses in the New Marketing World
SN  - 9780312318598
U1  - 659.1 
PY  - 2003///
CY  - New York
PB  - St. Martin's Press
KW  - Marketing
ER  -