TY  - BOOK
AU  - Roman, Kenneth
AU  - Nisenholtz, Martin
AU  - Mass, Jane
TI  - How to Advertise: What Works, What Doesn't - and Why
SN  - 9780749442330
U1  - 659 
PY  - 2003///
CY  - London
PB  - Kogan Page Limited
KW  - Advertising
ER  -