TY - BOOK AU - Kim, W. Chan AU - Mauborgne, Renee TI - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant SN - 9781591396192 U1 - 658.802 PY - 2005/// CY - Boston PB - Harvard Business Review Press KW - Law KW - Marketing KW - New Products ER -