TY  - BOOK
AU  - Berns, Gregory
TI  - Iconoclast: A Neuroscientist Reveals How to Think Differently
SN  - 9781422133309
U1  - 612.8 
PY  - 2010///
CY  - Boston
PB  - Harvard Business School Publishing Corporation
KW  - Creative Ability
KW  - Iconoclasm
KW  - Neuropsychology
KW  - Psychology - Industrial
N1  - Introduction: Doing What Can't Be Done /Howard Armstrong 1. Through the Eye of an Iconoclast /Dale Chihuly, Paul Lauierbur and Nolan Bushnell 2. From Perception to Imagination /Walt Disney, Florence Nightingale, Branch Rickey and Kary Mullis 3. Fear - The Inhibitor of Action /Jackie Robinson, Dixie Chicks, Computer Associates and Rite-Solutions 4. How Fear Distorts Perception / NASA /Richard Feynman, Solomon Asch and Martin Luther King Jr. 5. Why the Fear of Failure Makes People Risk Averse /David Dreman, Bill Miller and Henry Ford 6. Brain Circuits for Social Networking /Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds and Warren Buffett 7. Private Spaceflight - A Case Study of Iconoclasts Working Together /Burt Rutan, Richard Branson, Peter Diamandis and Rick Homans 8. When Iconoclast Becomes Icon /Arthur Jones, Jonas Salk and Steve Jobs Appendix. The Iconoclast's Pharmacopeia
ER  -