Icons and Idiots: Straight Talk on Leadership - Lutz, Bob (New York Penguin Books, 2013)
1.Georges-Andre Chevallaz What's this guy doing as a high school teacher? 2.Staff Sergeant Donald Giusto: United States Marine Corps Transforming civilian "turds" into Marines in twelve not-so-easy weeks 3.Robert "Bob" Wachtler: Director of Forward Planning, GM Overseas Operations Does he know any words besides four-letter ones? 4.Ralph Mason: Chairman of the Management Board, Adam Opel AG The trouble with being a teetotaler is waking up at 8:00 a.m. and realizing that that's the best you're gonna feel all day 5.Eberhard Von Kuenheim: Chairman and CEO, BMW AG A Prussian aristocrat with street-fighter instincts 6.Philip Caldwell: Chairman and CEO, Ford Motor Company You might not like him, but you've got to respect him 7.Harold A. "Red" Poling: Chairman and CEO, Ford Motor Company The bean counter's bean counter. If it can't be quantified, I don't want to know about it Contents note continued: 8.Lee Iacocca: Chairman and CEO, Chrysler Corporation The name is an acronym for "I Am Chairman Of Chrysler Corporation, Always" 9.Robert J. "Bob" Eaton: Chairman and CEO, Chrysler Corporation What you saw wasn't what you got 10.Arthur M. Hawkins: Chairman and CEO, Exide Technologies "The Felon" 11.G. Richard "Rick" Wagoner: Chairman and CEO, General Motors Superior intelligence and human qualities don't always win.
Keywords: Automobile Industry and Trade - Management - Case Studies; Leadership; Leadership - Case Studies