TY  - BOOK
AU  - Schmidt, Klaus
AU  - Ludlow, Chris
TI  - Inclusive Branding: The Why and How of a Holistic Approach to Brands
SN  - 9780333980798
U1  - 658.827 
PY  - 2002///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
ER  -