TY  - BOOK
AU  - Kotler, Philip
AU  - Pfoertsch, Waldemar
TI  - Ingredient Branding: Making the Invisible Visible
SN  - 9783642042133
U1  - 658.827 
PY  - 2010///
CY  - Heidelberg
PB  - Springer-Verlag
KW  - Branding
ER  -