TY  - BOOK
AU  - Gatignon, Hubert
AU  - Kimberly, John R.
AU  - Gunther, Robert E.
TI  - The INSEAD - Wharton Alliance on Globalizing: Strategies for Building Successful Global Business
SN  - 9780521835718
U1  - 658.18 
PY  - 2004///
CY  - Cambridge
PB  - Cambridge University Press
ER  -