TY  - BOOK
AU  - LePla, F. Joseph
AU  - Parker, Lynn M.
TI  - Integrated Branding: Becoming Brand-Driven through Company-Wide Action
SN  - 9780749437206
U1  - 658.827 
PY  - 2002///
CY  - London
PB  - Kogan Page Limited
KW  - Marketing
ER  -