TY  - BOOK
AU  - Ahmed, Pervaiz K.
AU  - Rafiq, Mohammed
TI  - Internal Marketing: Tools and Concepts for Customer-Focused Management
SN  - 9780750648387
U1  - 658.8 
PY  - 2003///
CY  - Singapore
PB  - Butterworth-Heinemann Asia
KW  - Marketing
ER  -