TY  - BOOK
AU  - Krafft, Manfred
AU  - Hofling, Jurgen
AU  - Hesse, Jurgen
AU  - Peters, Kay
AU  - Rinas, Diane
TI  - International Direct Marketing: Principles, Best Practices, Marketing Facts
SN  - 9783540396314
U1  - 658.872 
PY  - 2007///
CY  - New York
PB  - Springer Berlin Heidelberg
KW  - Marketing
KW  - Direct Marketing
ER  -