TY  - BOOK
AU  - Alexander, Michael
AU  - Doherty, Anne Marie
TI  - International Retailing
SN  - 9780199212828
U1  - 658.87 
PY  - 2009///
CY  - New York
PB  - Oxford University Press
KW  - Retail Marketing
N1  - Pt. 1. Internationalization Process 1. The Internationalization Process 2. Internationalization Theory 3. Retail Internationalization Theory 4. International Retailers 5. Expansion Patterns Pt. 2. Markets 6. Regulation and Economy 7. Society and Culture 8. Retail Structure Pt. 3. Operationalization 9. Reasons for Internationalization 10. Market Selection 11. Market Entry Methods 12. Supply Chain Management 13. Marketing and Brand Management 14. International Retail Divestment Pt. 4. Conclusion 15. Conclusion and Future Trends
ER  -