TY  - BOOK
AU  - Allen, Gemmy
AU  - Zaba, Georganna
TI  - Internet Resources for Integrated Marketing Communications
SN  - 9780030259593
U1  - 659.1 
PY  - 2000///
CY  - Fort Worth
PB  - The Dryden Press
N1  - Supplement with M15098 Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication / by Terence A. Shimp
ER  -