TY - BOOK AU - Gassmann, Oliver AU - Zedtwitz, Maximilian Von AU - Reepmeyer, Gerrit TI - Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry SN - 9783540407171 U1 - 338.476 PY - 2004/// CY - Berlin PB - Springer-Verlag KW - Innovation KW - Pharmaceutical ER -