TY  - BOOK
AU  - Reidenbach, R. Eric
TI  - Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
SN  - 9781420093308
U1  - 658.83 
PY  - 2010///
CY  - Boca Raton
PB  - CRC Press Taylor & Francis Group
KW  - Consumer Satisfaction
KW  - Research Market
N1  - Customers or Markets The Product \ market Matrix Identifying Which Voice to Listen to Customer Value versus Customer Satisfaction How to Listen Collecting the VOM Questionnaire Basics Building the VOM Architecture Modeling Market Value Understanding your Competitive Value Proposition Loyalty and Vulnerability Analyses How to use the VOM Identifying SS Projects with the VOM Monitoring Change Effectiveness with the VOM Managing Your Net Promoter Score With the VOM
ER  -