TY  - BOOK
AU  - Nadeau, Raymond A.
TI  - Living Brands: Collaboration + Innovation = Customer Fascination
SN  - 9780070659216
U1  - 658.827 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Brand
KW  - Marketing
ER  -