TY  - BOOK
AU  - Berst, Jesse
TI  - The Magnet Effect
SN  - 9780071348034
U1  - 658.4038001 
PY  - 2001///
CY  - New York
PB  - McGraw-Hill Book Company
KW  - E-Commerce
N1  - Attracting and Retaining an Internet Audience Today and in the Future
ER  -