TY  - BOOK
AU  - Smith, Brian D.
TI  - Making Marketing Happen: How Great Companies Make Strategic Marketing Planning Work for them
SN  - 9788131211045
U1  - 658.802 
PY  - 2007///
CY  - New Delhi
PB  - Reed Elsevier India Pvt. Ltd.
KW  - Marketing
KW  - Strategic Planning
ER  -