TY  - BOOK
AU  - Myers, James H.
AU  - Mullet, Gary M.
TI  - Managerial Applications of Multivariate Analysis in Marketing
SN  - 9780877573012
U1  - 658.8 
PY  - 2003///
CY  - Chicago, Illinois, US
PB  - American Marketing Association
KW  - Marketing
ER  -