TY  - BOOK
AU  - Paley, Norton
TI  - The Manager's Guide to Competitive Marketing Strategies
SN  - 9788130903491
U1  - 658.802 
PY  - 2007///
CY  - New Delhi
PB  - Viva Books Pvt. Ltd.
KW  - Marketing Strategies
KW  - Strategic Marketing
ER  -