TY  - BOOK
AU  - Soman, Dilip
AU  - N-Marandi, Sara
TI  - Managing Customer Value: One Stage at a Time
SN  - 9789812838278
U1  - 658.812 
PY  - 2010///
CY  - Singapore
PB  - World Scientific Publishing Co. Pte. Ltd.
KW  - Customer Relation
KW  - Marketing Management
N1  - Managing Customer Value One Stage at a Time Value Decomposing Metrics Stages in the Customer Value Chain Customers as Gambles Loyalty Harnessing Customer Intelligence Pricing and Customer Psychology Aligning the Organization Customer Intelligence at the Trillium Gift of Life Network Octopus: Making Everyday Life Easier Get Smart
ER  -