TY  - BOOK
AU  - Gupta, Sunil
AU  - Lehmann, Donald R.
TI  - Managing Customers as Investments: The Strategies Value of Customers in the Long Run
SN  - 9788129709028
U1  - 658.802 
PY  - 2005///
CY  - New York
PB  - Wharton School Publishing
ER  -