TY  - BOOK
AU  - Kumar, V.
TI  - Managing Customers for Profit: Strategies to Increase Profit and Build Loyality
SN  - 9788131719800
U1  - 658.802 
PY  - 2008///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
KW  - Customer Relationship Management
ER  -