TY  - BOOK
AU  - Yip, George S.
AU  - Bink, Audrey J. M.
TI  - Managing Global Customer: An Integrated Approach
SN  - 9780199229833
U1  - 658.84 
PY  - 2007///
CY  - Oxford
PB  - Oxford University Press
KW  - Customer Relationship Management
KW  - International Business Enterprises
ER  -