TY  - BOOK
AU  - Chaturvedi, Mukesh
AU  - Rahul, Manmohan
AU  - Kumar, Aseem
TI  - Managing Innovation and New Product Development: Concepts and Cases
SN  - 9788120337275
U1  - 658.4063 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning Private Limited
KW  - Innovation
ER  -