TY  - BOOK
AU  - McDonald, Mcdonald
AU  - Dunbar, Ian
TI  - Market Segmentation: How to do it, How to Profit From it
SN  - 9780750659819
U1  - 658.802 
PY  - 2004///
CY  - Singapore
PB  - Elsevier Academic Press
KW  - Marketing Segment
ER  -