TY  - BOOK
AU  - Hackley, Chris
TI  - Marketing: A Critical Introduction
SN  - 9781412911498
U1  - 658.8 
PY  - 2009///
CY  - London
PB  - Sage Publications
KW  - Marketing
N1  - Marketing Studies
The Critical Standpoint
Origins and Institutions of Marketing Studies
Marketing Studies and Managerial Ideology
The Marketing Mix and the Challenge of Cultural Branding
The Strategy Discourse and Marketing Studies
Research, Theory and Resistance in Marketing Studies
The `Real World' of Marketing as Literary Construction
Consumer Rationality, Critical Theory and Ethics
Three Issues for a Critical Marketing Study
ER  -