TY  - BOOK
AU  - Yyakarnam, Shailendra
AU  - Leppard, John
TI  - A Marketing Action Plan for the Growing Business
SN  - 9780749426491
U1  - 655.51 
PY  - 1999///
CY  - London
PB  - Kogan Page Limited
KW  - Entrepreneurship
ER  -