TY  - BOOK
AU  - Schmitt, Bernd
AU  - Peters, Tom
AU  - Simonson, Alex
TI  - Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
SN  - 9780684826554
U1  - 658.827 
PY  - 1997///
CY  - New York
PB  - The Free Press
ER  -