TY  - BOOK
AU  - Pelton, Lou E.
AU  - Lumpkin, James R.
AU  - Strutton, David
TI  - Marketing Channels: A Relationship Management Approach
SN  - 9780256178029
U1  - 658.84 
PY  - 1997///
CY  - Boston
PB  - Irwin
KW  - Marketing Channel
ER  -