TY  - BOOK
AU  - Busch, Rainer
AU  - Seidenspinner, Margarete
AU  - Unger, Fritz
TI  - Marketing Communication Policies
SN  - 9783540373223
U1  - 658.84 
PY  - 2007///
CY  - New York
PB  - Springer Berlin Heidelberg
KW  - Business Economic
KW  - Marketing Communication
N1  - with 91 Figures
ER  -