TY  - BOOK
AU  - McDonald, Malcolm
AU  - Ward, Keith
AU  - Smith, Brian
TI  - Marketing Due Diligence: Reconnecting Strategy to Share Price
SN  - 9780750667272
U1  - 658.8 
PY  - 2006///
CY  - Amsterdam
PB  - Elsevier Academic Press
KW  - Marketing
ER  -