TY  - BOOK
AU  - Burkitt, Hugh
AU  - Zealley, John
TI  - Marketing Excellence: Winning Companies Reveal the Secrets of their Success 
SN  - 9788126514175
U1  - 658.8 
PY  - 2006///
CY  - Delhi
PB  - Wiley India (P) Ltd.
KW  - Marketing
KW  - Marketing Excellence
N1  - Contents Marketing Measurement Excellence Customer Insight Launching New Brands Brand Extension Brand Revitalisation Sustaining the Brand Promise Marketing Communications: Getting the Message Across Creating Loyal Relationships Crossing Borders: International Brand Development Internal Marketing: Engaging Employees Developing Marketing Capabilities Doing well by doing Good
ER  -