TY  - BOOK
AU  - Ward, Keith
TI  - Marketing Finance: Turning Marketing Strategies into Shareholder Value
SN  - 9780750657709
U1  - 658.802 
PY  - 2014///
CY  - New York
PB  - Routledge Taylor & Francis Group
KW  - Marketing Management
KW  - Marketing - Cost Effectiveness
KW  - Marketing - Costs
ER  -