TY  - BOOK
AU  - Saxena, Rajan
TI  - Marketing Management
SN  - 9780074633625
U1  - 658.8 
PY  - 1997///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Marketing Management
N1  - Indian Orientation Contemporary Futuristic
ER  -