TY  - BOOK
AU  - Kotler, Philip
AU  - Leong, Siew Meng
AU  - Tan, Chin Tiong
AU  - Ang, Swee Hoon
TI  - Marketing Management: An Asian Perspective
SN  - 9780132548977
U1  - 658.8 
PY  - 1996///
CY  - New Jersey
PB  - Prentice-Hall, Inc.
KW  - Marketing Management
ER  -