TY  - BOOK
AU  - Dholakia, Nikhilesh
AU  - Khurana, Rakesh
AU  - Jain, Abhinandan K.
AU  - Bhandari, Labdhi
TI  - Marketing Management: Cases and Concepts
SN  - 9780333902752
U1  - 658.8 
PY  - 1997///
CY  - New Delhi
PB  - Macmillan India Ltd.
KW  - Marketing Management
ER  -