TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly, James H.
TI  - Marketing Management: Knowledge and Skills: Text, Analysis, Cases and Plans
SN  - 9780256066685
U1  - 658.8 
PY  - 1989///
CY  - Boston
PB  - Irwin
KW  - Marketing Management
ER  -