TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly, James H.
TI  - Marketing Management: Knowledge and Skills
SN  - 9780071181303
U1  - 658.8 
PY  - 2001///
CY  - New York
PB  - Irwin/Mcgraw-Hill
KW  - Marketing Management
ER  -