TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumari, S.
TI  - Marketing Management: Planning, Implementation and Control The Indian Context
SN  - 9780333924396
U1  - 658.8 
PY  - 1995///
CY  - New Delhi
PB  - Macmillan India Ltd.
KW  - Marketing Management
ER  -