TY  - BOOK
AU  - Aaker, Jennifer
AU  - Simonson, Itamar
AU  - Lattin, Jim
TI  - Marketing Management: Stanford Graduate School of Business
SN  - 9780536602626
U1  - 658.8 
PY  - 2000///
CY  - India
PB  - Pearson Education Asia Pte. Ltd.
KW  - Marketing
ER  -