TY  - BOOK
AU  - Guiltinan, Joseph P.
AU  - Madden, Thomas J.
AU  - Paul, Gordon W.
TI  - Marketing Management: Strategies and Programs
SN  - 9780070489424
U1  - 658.8 
PY  - 1991///
CY  - New York
PB  - McGraw-Hill, Inc.
KW  - Marketing Management
ER  -